Resources Library by ANA

Joining the 4th dimension

Consumer Insights are the most important factors associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly needs, dreams, desires and the feelings and provides the...

Catalogue: Qualitative 2007

Authors: Catherine Genter, Andera Gadeib

Company: Dialego AG

November 12, 2007

From consumer connection to consumer insight

This presentation describes the cross-functional team project, which was aimed to reconstruct consumer insights for building relevant and effective communication for children in the ice-cream category in Poland.

Catalogue: Consumer Insights 2007

Author: Malgorzata Blachowska

Company: Nestlé

May 7, 2007

Actionable consumer insights

This presentation discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change.It explores the growing pressure and opportunities that companies face to go green. It...

Catalogue: Consumer Insights 2007

Author: Richard Atkinson

Company: 2CV Research

May 7, 2007

Point of purchase insights

This paper shows that a detailed insight into how shoppers decide what to buy, and how they actually browse and shop, can lead to better, more efficient and easier to shop in-store papers for fast moving consumer goods. This paper also describes the...

Catalogue: Retail 2007

Authors: Toon van Galen, Montse Ratera

Company: Ratera & van Galen

February 19, 2007

What's going on in your bedroom?

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need...

Catalogue: Retail 2007

Author: Philip De Wulf

Company: Ipsos MRBI

February 19, 2007

Mind voyager

Customer Insights before proceeding with product development or strategic planning are of key importance to brand and product managers.This paper describes a new research method utilizing the reformative developments on the Internet called Web 2.0....

Catalogue: Congress 2006: Foresight

Author: Andera Gadeib

Company: Dialego AG

September 17, 2006

Creative consumer

This paper is the story of the author's search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and...

Catalogue: Innovate 2006

Author: John Kearon

Company: BrainJuicer

May 10, 2006

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006

Authors: Sangeeta Gupta, Smita Bhosale

Company: Nielsen

March 19, 2006

What makes Nigerians the happiest people in the world?

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to tailor to these markets.How can the barriers of...

Catalogue: Consumer Insights 2005

Author: Michelle Tan

November 15, 2005